BlackBerry Planet. The Story of Research in Motion and the Little Device that Took the World by Storm
BlackBerry Planet. The Story of Research in Motion and the Little Device that Took the World by Storm
Автор: Alastair Sweeny
Дата написания:
Издательство: John Wiley & Sons Limited
ISBN: 9780470159880
Цена: 1567.73 Руб.
заказать |
скачать |
читать
BlackBerry Planet is a new tribe of people who simply cannot get along without their favorite device, Research in Motion’s innovative electronic organizer, the BlackBerry. This omnipresent device has gone beyond being the world’s foremost mobile business tool and entered the consumer mainstream as the Swiss Army Knife of smart phones. BlackBerry Planet tells the behind-the-scenes story of how this little device has become the machine that connects the planet. Starting with the early years of Mike Lazaridis’ invention and his founding of RIM at age 23, it details his drive to innovate, developing what was a glorified pager into the essential corporate communicator, used by everyone from dealmakers to the Queen, from movie stars to the entire US Congress. Since 1992, Lazaridis and co-CEO Jim Balsillie together have been the driving force behind the RIM story. With access to senior staffers and former RIM employees, BlackBerry Planet tells the inside story about the branding and marketing success of the BlackBerry, from its use during 9/11, which earned RIM a reputation for security and reliability, to the cultural adoption of the iconic device as a must-have symbol, to the backlash against the addictive properties of the “CrackBerry,” and the various patent suits RIM has had to fight off – including the five-year court battle that resulted in the largest technology patent settlement in US history. As the incredible story of the BlackBerry unfolds, and as RIM battles global giants like Nokia and Apple in the emerging super-phone marketplace, users, fans, investors and competitors can look to BlackBerry Planet for the insight and context of where they’ve been, to try and predict where they’re going.
Помимо живого человека, нет ничего более удивительного, чем книга.
Искать себе девушку — это то же самое, что в сапёра играть: вот вроде есть одна нормальная, но вокруг неё семь с тараканами в голове, и поди угадай сразу, где какая.
Новости
-
2016-09-25 01:24:59
Фотовыставка Джока Стерджеса под угрозой закрытияТолько что у нас появилась информация: Фотовыставка Джока Стерджеса "Джок Стерджес. Без смущения" в Центре фотографии имени...
-
2016-08-07 17:54:01
Отменен концерт памяти Высоцкого в Питере!Отменен концерт памяти Высоцкого в Питере!! Внимание, как мы узнали выступление музыканта Михаила Новицкого, чья песня "Путин,...
-
2016-07-08 02:21:37
Мария Алехина дебютирует в роли театрального режиссераМария Алехина дебютирует в роли театрального режиссера! Участница панк-группы Pussy Riot Мария Алехина дебютирует в роли...
-
2016-07-08 01:55:20
Фестиваль Веселый КоровякФестиваль Веселый Коровяк! Итак, у нас появилась информация: в программу фестиваля «Веселый коровяк», который состоится 9 июля...
Наша афиша
И ещё...
- Блог
- и т.д.
- На правах рекламы
- и т.п.